Your goals first
Your top three business goals guide every decision, from page structure to calls to action.
Where beauty meets purpose.
PROPOSAL VERSION 1.1Prepared for Louis Blom & Aidan Cole
Northspan
A fresh website built around your next chapter
Lesia Design & Digital Inc.
October 9, 2026
Louis Blom & Aidan Cole
Northspan Explorations Ltd.
October 9, 2026
Louis Blom & Aidan Cole
Northspan Explorations Ltd.
Dear Louis and Aidan,
It is a pleasure to return to Northspan for the next chapter of your website. The site we designed many years ago has served the company well. Now we can bring its design, content and editing tools up to date, with a fresh Squarespace website that reflects your equipment, expertise and work in the field.
We will start with Northspan’s top three business goals for the next three to five years. Those goals will guide the page structure, content recommendations, keyword and AI research, layouts and calls to action.
The proposed investment is $7,350 CAD + GST, including Natasha’s content editing and SEO & AI optimization. We are targeting a December 15–18 launch, provided your complete edited copy is delivered by November 11 and feedback and approvals arrive promptly.
A fresh website built around Northspan’s next chapter.
Sincerely,Lesia PayneOwner & UX Director
A fresh website.
Built around your goals.
A modern, approximately 15-page Squarespace website will retain your existing logo and brand identity while introducing updated photography, clearer navigation and useful drill specifications.
Help prospective clients understand Northspan’s capabilities, find the information they need and contact your team.
Useful, findable content
Clear drill specifications and content optimized for Canadian search and relevant AI questions.
Easy to keep current
Editable Squarespace pages and practical guidance for routine staff updates.
About Lesia Design & Digital
Proven experience. Personal attention.
Lesia Design & Digital is a women-owned Canadian company founded in 2006. We have helped more than 800 clients create stronger connections with their audiences through insight-driven user experience design. Over 250 of those projects have been built on Squarespace.
Our small, senior team combines UX strategy, graphic design, copywriting, organic search and technical expertise. Clients work directly with the people doing the work, creating a responsive partnership grounded in clarity, care and accountability.
20years in business800+client partnerships250+Squarespace projects
Squarespace Circle Platinum Partner
Lesia is among fewer than 0.5% of Squarespace developers to achieve Platinum Partner status, recognizing exceptional platform experience and contribution.
Professional Business of the Year
Winner at the Greater Vernon Chamber of Commerce 40th Annual Business Excellence Awards.
Squarespace Marketplace Expert
Selected for Squarespace's professional marketplace based on demonstrated experience and quality.
Senior expertise, thoughtfully assembled.
Every engagement is supported by specialists who understand how strategy, design, content and technology work together. You will always know who is doing the work and why.
Coldstream, BC
Lesia Payne, B.Sc.
Owner & UX DirectorLesia has been designing and coding digital experiences since the 1990s. She holds a Bachelor of Science in Interaction Design from Simon Fraser University and has worked with organizations including TELUS, Hotwire and Electronic Arts. Since founding Lesia Design & Digital in 2006, she has built the company around strategic thinking, thoughtful design and personal, one-to-one client attention.
Saskatoon, SK
Natasha Matthews, M.A., CST
SEO Expert & CopywriterNatasha brings more than a decade of experience in data-driven SEO and conversion-focused copywriting. Her background in software development gives her a technical edge in search strategy, content structure and sustainable organic growth, helping clients connect with the right audiences through clear, useful content.
Squamish, BC
Madeleine Loewen
Squarespace Expert & Graphic DesignerMadeleine joined Lesia Design & Digital in 2020. A Dean's Honour List graduate in Industrial Design from Carleton University, she combines design sensitivity, project management and hands-on Squarespace expertise to create polished, practical digital experiences.
Relevant experience
Work that makes complex information feel clear.
We help businesses strengthen their online presence through strategy, design and search-focused content. These examples from our broader portfolio show how we make complex information easier to find and use.
Google reviews
Trusted by the people we serve.
★★★★★
“Professional work tailored thoughtfully to our needs and price point.”
Dr. Vidya ShankaranClinic OwnerRead review★★★★★
“They understood our goals and created a beautiful, functional, cohesive site.”
Sheena SinclairCEO, Build Bella VistaRead review★★★★★
“Expertise and professionalism turned our vision into a warm, effective website.”
Sami ShenoudaLawyer & Business OwnerRead review★★★★★
“The process was fun, engaging and reassuring from start to finish.”
Bree CawleyVernon Jubilee Hospital FoundationRead review★★★★★
“It felt like working with a trusted friend, not a distant company.”
Dr. Darren BaileyHealthcare ProfessionalRead review★★★★★
“Absolutely phenomenal. I trust the team and know the work is always very well done.”
Ben QuinnLong-Term ClientRead review
Read all 71+ Google reviews ↗Your next 3–5 years.
Our starting point.
Lesia Payne and LDD will work with you to identify Northspan’s top three business goals for the next three to five years.
You are hiring us to guide this process and recommend the final page structure and content direction. Everything comes back to those goals: information architecture, content suggestions, keyword research, AI research, layout and calls to action.
Squarespace provides the foundation for a modern website your staff can keep current. We will preserve your existing logo and brand identity, with a refreshed design for Northspan’s next chapter.
01DiscoverTop three business goals
02DefinePage and content direction
03DesignUI kit, homepage and build
04DeliverOptimize, test and launch
One coordinated website launchA clear scope.
A clear scope.
A purposeful refresh.
Approximately 15 pages, editable drill specifications and search-focused content built around your business goals.
01Goals guide the entire project+
Lesia Payne and LDD will guide planning with you, translating your top three business goals into an information architecture diagram and page-by-page content recommendations.
Those goals determine the pages and how they connect; what visitors need to understand, compare and act on; keywords and AI questions to research; which messages, specifications, photography and proof points deserve prominence; and the next useful step on each page.
02Approximately 15 purposeful pages+
The final structure will be recommended by LDD based on the agreed goals. Anticipated content includes Home; About Northspan with updated leadership and supplied biographies; drilling services; our drills and individual drill package specifications; Canadian service areas; why choose Northspan with approved testimonials and project examples; environment and safety; and Contact.
Useful questions and answers can be added within relevant pages as part of the AI optimization work. They address prospective clients’ questions about your services, equipment and capabilities, helping visitors and search tools understand the information in context.
03A fresh design, with your existing brand+
Retain Northspan’s existing logo and brand identity while updating the visual presentation. Establish typography, colours, buttons, headings and reusable content treatments in a UI kit, then develop an approved homepage draft before completing the remaining pages.
The website will work across mobile, tablet and desktop screens, with clear navigation and calls to action.
04Content: clear shared responsibilities+
Northspan and Aidan prepare page-by-page content, confirm technical accuracy, and provide updated photographs, videos, biographies, testimonials and specifications.
Northspan prepares the content currently held in PDF brochures as part of its supplied website copy. LDD’s information architecture diagram and recommendations show where it belongs and what each page should cover.
Natasha edits and optimizes supplied copy for clarity, search visibility and relevant AI search questions. Northspan confirms technical and factual accuracy.
Full copywriting can be provided at an additional cost, quoted separately if requested.
05Search and AI optimization included+
Research relevant keywords and AI questions around your business goals and Canadian service market. Apply that research to page topics, headings, metadata, supplied-image alternative text, internal links and useful page-specific questions and answers.
Implement appropriate schema where supported and consistent with visible content, and agreed redirects to relevant replacement pages. Initial launch work is included; ongoing campaigns, monitoring and reporting would be separately quoted. Search rankings, AI citations and enhanced search-result displays cannot be guaranteed.
06One coordinated launch and staff handover+
Check layouts, navigation, links, forms and agreed redirects; correct implementation issues within the approved scope; connect the existing domain and coordinate launch. Check existing email-related domain settings when making website connection changes.
Provide practical guidance for routine text, image and drill specification updates. Northspan arranges cancellation of old hosting after launch once it is no longer needed. Email migration is outside this scope.
Simple ongoing costs.
Approximately $320 CAD
Budget for your first year of Squarespace.
Approximately $400 CAD/year
Budget for the annual Squarespace subscription thereafter.
Your annual GoDaddy renewal
Continue renewing your existing Northspan domain separately.
These recurring expenses are paid directly by Northspan and are additional to the project price. Subscription amounts are budgeting estimates; current pricing and applicable taxes will be confirmed before purchase.
Your path to launchDecember 15–18.
December 15–18.
Planned together.
The milestones below assume an October 12 start. Content preparation, design, editing and development overlap where appropriate.
A December launch is achievable only if Northspan provides its complete edited copy by November 11 at the latest, together with the required assets and timely feedback and approvals.
- October 12–23
Goals & structure
Identify your top three business goals, establish the page and content direction, and begin the UI kit. Northspan gathers photographs and prepares content.
- By October 28
UI kit approved
Approve the website’s visual direction so we can apply it to the homepage.
- November 4 & 11
Homepage approved & client copy delivered
Target homepage draft approval by November 4, approximately one week after UI kit approval. Complete edited client copy is due November 11.
- November 16–December 11
Content approval, optimization & page build
Approve supplied copy for Natasha’s editing by November 20. Allow approximately two weeks for editing and optimization, overlapping with approximately two weeks of remaining page development.
- December 14–18
Final checks & launch
Allow approximately 3–5 business days for final QA, corrections, domain connection and launch.
Late content, delayed approvals or substantial changes to approved material will require the launch schedule to be adjusted.
Fixed-price project estimate
The allowances below define the included work. Changes or additions to the approved scope will be quoted separately and approved before work proceeds.
Detailed fixed-price estimate
Complete Website Project
Project total$7,350CAD, before GST
A goals-led Squarespace rebuild with Natasha’s editing, SEO & AI optimization, practical staff guidance and one coordinated launch.
Project Management, Planning & Information Architecture
- Identify Northspan’s top three business goals for the next three to five years.
- Review the existing website and supplied materials against those goals.
- Recommend the final page structure and create an information architecture diagram for approximately 15 pages.
- Provide page-by-page content recommendations, including guidance for client-prepared drill specifications.
- Coordinate content handoffs, reviews and approvals throughout the project.
Visual Direction & UI Kit
- Develop a coordinated website design direction using Northspan’s existing logo and brand identity.
- Establish typography, colours, buttons, headings and reusable content treatments.
- Plan the presentation of supplied photography, drill specifications and testimonials.
- Refine and approve the UI kit before developing the homepage draft.
- Logo redesign and a new brand identity are outside this scope.
Squarespace Website Development
- Develop a homepage draft using the approved UI kit and obtain approval before completing the remaining pages.
- Build approximately 15 pages using the approved structure, design direction and edited content.
- Create layouts that work across desktop, tablet and mobile screens.
- Enter supplied and approved text, specifications, photographs and selected video.
- Configure navigation, contact forms and calls to action.
- Build drill specification content as editable website pages.
- Northspan supplies the page-ready content drawn from its PDFs. PDF conversion, brochure redesign, online stores, portals, custom applications and custom integrations are outside this scope.
SEO & AI Optimization, Q&A, FAQs & Schema Markup
- Research relevant keywords and AI search questions around the agreed business goals and Canadian service market.
- Recommend page topics and heading structures that support those priorities.
- Optimize page-specific metadata and alternative text for supplied images.
- Establish relevant internal links between included pages.
- Develop useful page-specific questions and answers or FAQs using supplied information and the agreed research.
- Incorporate approved answers within relevant pages.
- Implement appropriate schema markup where supported and consistent with visible content, and check it for errors.
- Map agreed existing URLs to suitable replacement pages and implement supported redirects.
- This covers the initial website launch. Ongoing campaigns, monitoring and reporting would be separately quoted. Search rankings, AI citations and enhanced search-result displays cannot be guaranteed.
SEO Copy Editing & Content Refinement
- Edit client-supplied copy for approximately 15 pages.
- Improve clarity, flow, headings and consistency.
- Align the copy with the agreed keyword and AI question research.
- Recommend focused additions where important visitor questions remain unanswered.
- Return edited content for Northspan’s technical review and approval.
- This allowance covers editing and focused refinement of supplied content. Full copywriting is available at an additional cost, quoted on request.
Final QA, Domain Connection & Launch
- Check the included pages across mobile and desktop layouts.
- Test navigation, links, contact forms and agreed redirects.
- Correct implementation issues within the approved scope.
- Connect the existing Northspan domain and coordinate the website launch.
- Check existing email-related domain settings when making website connection changes.
- Email migration and cancellation of existing hosting services are outside this allowance. Northspan will arrange cancellation after the new website is live and the old hosting is no longer needed.
Staff Training & Handover
- Provide practical guidance for maintaining the delivered Squarespace website.
- Cover routine text, image and drill specification updates.
- Hand over access to the website.
- Ongoing content entry and future website changes can be quoted separately.
Subtotal $7,350
GST at 5% $367.50
Including GST $7,717.50
One complete project.
One coordinated launch.
Deposit
50% deposit before work begins.
Remaining balance
50% after the website launches.
Website scope
Approximately 15 pages, with the final structure guided by Northspan’s business goals.
Content & scope responsibilitiesClear inclusions.
Clear inclusions.
Practical options.
Northspan provides complete, technically accurate page copy, including content from existing brochures, and approved photographs, videos, biographies and testimonials.
The fee covers the scope above. Squarespace and annual GoDaddy domain renewal are additional. Full copywriting can be provided at an additional cost, quoted separately if requested.
Changes or additions to approved scope will be quoted separately and approved before work proceeds.
Your next 3–5 years.
Let’s start there.
Approve the project scope and investment, arrange the deposit and begin with a goals and planning session. Lesia Payne and LDD will establish your top three business goals with you and use them to guide the structure, content, search strategy and design of the new website.